Private online sales are quick and cheap, until something goes wrong. Here is what the law says when a Marketplace or Kijiji deal goes bad.

When you buy from another person rather than a business, Ontario's Consumer Protection Act usually doesn't apply: it protects consumers dealing with businesses. But the ordinary law of contract and misrepresentation still does.
If the seller lied about the item, you may be able to get your money back. Save the listing and every message now, ask in writing for a refund, and consider Small Claims Court if they refuse.

Meet in a public place, test the item before paying, and be wary of deals that seem too good to be true or sellers who only want e-transfers in advance.
Need help with a consumer dispute? NEO can help you write a demand letter, or bring or defend a claim in Small Claims Court. Call 647-200-3526 or toll-free 888-519-2435, email info@neolegalservices.com, or book a free consultation.
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General Ontario legal information, not legal advice for your matter, and reading it does not create a retainer. Sources checked 15 October 2026: check the current law, forms and dates before you act.
Photos from Pexels: Shopping online with a tablet and a card · A text message conversation on a phone.
This article is general information for people in Ontario, not legal advice. Rules, forms and deadlines change, and every situation is different. Check the current rule or speak to a licensed legal professional before you act.
Not sure where you stand? A licensed paralegal can look at your documents and tell you your options.
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