Influencer advertising disclosure compliance
Advice on Competition Act and Ad Standards rules for sponsored posts, endorsements and gifted products.
What is included
- Reviews or drafts sponsorship and brand agreements
- Explains disclosure rules for paid and gifted content
- Reviews usage rights, exclusivity and approval terms
- Advises brands on influencer program compliance
What is not included
- Registration and filing fees and other disbursements
- Talent management, booking or agent services
- Lawsuits, arbitrations or appeals not covered by the lawyer's written retainer
- Tax or accounting advice
Who this service is for
- Content creators and influencers
- Brands and agencies running influencer campaigns
Information to have ready
- 1The agreement or campaign brief
- 2Platforms and deliverables involved
- 3Existing brand deals with exclusivity terms
- 4Sample posts or captions
How a referral works
- 1Tell us in a few words what the matter is about, and who else is involved, so we can check for a conflict of interest.
- 2We recommend an Ontario lawyer for your matter, and at least one other you could choose instead.
- 3The lawyer runs their own conflict check, confirms the scope and quotes the fee, normally in a written retainer agreement.
- 4You pay the lawyer's fee to the lawyer. Any referral fee comes out of it, is disclosed to you in writing, and never increases what you pay.
NEO Legal Services Professional Corporation is a licensed paralegal firm, not a law firm. Every step of a referral, and your rights
Frequently asked questions
What does the lawyer charge?
A typical Ontario fee for this service is $1,000–$3,500, plus HST. The lawyer quotes the actual fee before any work starts. You pay the lawyer directly; the referral itself costs you nothing.
Do I have to disclose sponsored posts?
Yes. Canadian advertising law and industry guidelines expect a clear disclosure of any material connection, such as payment, gifted products or other benefits.
Can a brand keep using my content after the campaign?
Only as the agreement allows. Usage rights, how long they last and where content can appear should be clearly set out.
General information only, not legal advice. NEO Legal Services Professional Corporation is a licensed paralegal firm regulated by the Law Society of Ontario.
Important limitations
- No outcome can be guaranteed
- The other side may not agree to proposed changes
- The lawyer confirms the scope, fee and steps in a written retainer before starting
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