Environmental claims and greenwashing advice
Reviewing marketing claims about a product's environmental benefits against Competition Act requirements.
What is included
- Reviews your operations against the environmental laws that apply
- Identifies compliance gaps and risks
- Drafts or reviews policies, procedures and reports
- Advises on reporting obligations to regulators
- Works with your environmental consultants
What is not included
- Environmental consultants, testing and engineering reports
- Government application and filing fees and other disbursements
- Appeals, or other proceedings not covered by the lawyer's written retainer
Who this service is for
- Manufacturers, waste businesses and industrial operators
- Developers and property owners
- Companies making environmental claims about products or services
Information to have ready
- 1Current approvals, permits and licences
- 2Inspection reports, orders or regulator correspondence
- 3Consultant reports and monitoring data
- 4A description of your operations
How a referral works
- 1Tell us in a few words what the matter is about, and who else is involved, so we can check for a conflict of interest.
- 2We recommend an Ontario lawyer for your matter, and at least one other you could choose instead.
- 3The lawyer runs their own conflict check, confirms the scope and quotes the fee, normally in a written retainer agreement.
- 4You pay the lawyer's fee to the lawyer. Any referral fee comes out of it, is disclosed to you in writing, and never increases what you pay.
NEO Legal Services Professional Corporation is a licensed paralegal firm, not a law firm. Every step of a referral, and your rights
Frequently asked questions
What does the lawyer charge?
Lawyers usually charge $400–$850/hr for this kind of work, by the hour. The lawyer quotes the actual rate and an estimate. You pay the lawyer directly; the referral itself costs you nothing.
Does a spill have to be reported?
Often yes, and right away. Ontario law requires many spills to be reported immediately to the province's Spills Action Centre and to others affected.
Can green marketing claims create legal risk?
Yes. Federal competition law addresses environmental claims, so claims about a product or business should be backed by proper evidence.
Which environmental laws apply to a business?
Usually a mix of provincial statutes, such as the Environmental Protection Act and the Ontario Water Resources Act, federal laws and municipal by-laws. The lawyer can map out what applies to your operations.
General information only, not legal advice. NEO Legal Services Professional Corporation is a licensed paralegal firm regulated by the Law Society of Ontario.
Important limitations
- No outcome can be guaranteed, including approval of any application
- Regulators set their own timelines, which the lawyer cannot control
- The lawyer confirms the scope, fee and steps in a written retainer before starting
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