Your brand, creative work, and business methods may be valuable intellectual property — but different types of IP are protected differently under Canadian law. This guide covers the essentials for small business owners and creators in Ontario.
The Four Main Types of IP
| Type | What It Protects | Registration? | Duration |
|---|
| Copyright | Original creative works (writing, art, music, software, photos) | Automatic; optional registration | Life + 70 years |
| Trademark | Brand names, logos, slogans that distinguish your goods/services | Strongly recommended (CIPO) | 10 years, renewable |
| Patent | New inventions and processes | Required (CIPO) | 20 years |
| Trade Secret | Confidential business info (formulas, processes, customer lists) | No registration — protected by contract and law | Indefinite while kept secret |
Copyright: Automatic Protection
In Canada, copyright arises automatically when you create an original work — no registration is required. What this means for your business:
- Your website content, marketing copy, photos, and software code are protected from the moment of creation
- You own the copyright unless you created the work as an employee (employer owns it) or under a contract that transfers ownership
- Freelancers and contractors retain copyright unless the contract specifically assigns it to you — always include an IP assignment clause when hiring contractors
- You can register copyright at CIPO for $50 — registration creates a public record and simplifies enforcement
Trademarks: Protecting Your Brand
You can use a brand name without registering it (common law rights arise through use), but registration at the Canadian Intellectual Property Office (CIPO) gives you:
- Nationwide protection from the filing date (common law only protects where you actually operate)
- The right to use the ® symbol
- A public record that puts others on notice
- The ability to record the mark with Canada Border Services to stop counterfeit imports
- A much stronger position in enforcement disputes
CIPO application fees start at $458 (online, first class). The process takes 18–24 months including examination and a 2-month opposition period. Before filing, a trademark search is essential — filing into a mark that already exists wastes your fees.
Trade Secrets: Protecting What You Can't Patent
Trade secrets are protected by:
- Non-disclosure agreements (NDAs) with employees, contractors, and business partners
- Non-compete and non-solicitation clauses in employment contracts (enforceability is limited in Ontario — must be reasonable in scope and duration)
- Limiting access to confidential information on a need-to-know basis
- Documenting when the information was created and who has access
Someone Stole My Work: What Can I Do?
If someone is infringing your copyright or using a confusingly similar trademark:
- Send a cease-and-desist letter — many infringers will comply once they receive a formal demand
- File a complaint with platforms (DMCA takedown for online content, or platform IP reporting tools)
- Commence a Federal Court action for copyright or trademark infringement — remedies include injunctions, delivery up, and damages or an accounting of profits
- For smaller claims (under $35,000), consider Small Claims Court for copyright infringement damages